TWIX & Coffee
TWIX is truly the perfect pairing for your afternoon coffee. The real question is... Left or Right? We created these spots to inspire consumers to change their behavior surrounding coffee, and give them a chuckle. These spots were created for Spanish speakers here in the US.
TWIX is truly the perfect pairing for your afternoon coffee. The real question is... Left or Right? We created these spots to inspire consumers to change their behavior surrounding coffee, and give them a chuckle. These spots were created for Spanish speakers here in the US.
To extend this concept into social, we created an Instagram story hacking the existing functionality to tap and enter the next frame.
This two framed video asks viewers to choose which TWIX is better with coffee, and if they choose Left they'll be tapping back to the previous frame, and will continually get served the ad until they tap or swipe ahead. If they tap Right, they'll get the confirmation that indeed, Right TWIX is the correct answer with the clarification that this ad was brought to you by Right TWIX.